brands supported
overseas
001Founder portfolio
Xiaoyue
Sun
Building at the intersection of digital growth, AI, and consumer innovation.
PORTRAIT / REPLACE IMAGE
002Snapshot
entrepreneurial
initiatives
growth, launch &
venture building
I am most interested in turning unclear market problems into testable business ideas — first through service, then through product, and now inside a traditional family business.
003Featured venture
Hilumio
Cross-border influencer marketing for Chinese technology and outdoor brands expanding into Europe and North America.
10+ brands served.
Visit Hilumio ↗GLOBAL / CREATOR / CONTEXTBrand stories,
placed with intent.
HILUMIO — CAMPAIGN VISUAL PLACEHOLDER
placed with intent.
01Creator selection workflow
02Campaign execution
03Overseas content
04Market delivery
004The problem
Finding creators is easy.
Finding the right creators is still hard.
TRADITIONAL FILTERS
Geography / Followers / Engagement / Category / Demographics
REAL DECISION
Brand fit / Audience trust / Content context / Commercial history / Campaign objective
The problem is no longer creator discovery.
It is contextual creator–brand fit.
005Hilumio Intelligence
From service
to product.
Hilumio's service work showed that the valuable layer is contextual judgement. The prototype explores how to structure that judgement with AI.
Early-stage prototypeRECOMMENDED CREATOR
87/100Creator profile / 01
CREATOR IMAGE
WHY THIS CREATOR?
Trusted long-form product education, strong topic adjacency, and a natural fit for workflow-led demonstrations.
01Brand Fit
Positioning and product alignment.
02Audience Fit
Target-consumer overlap.
03Content Fit
Topic, format, style, and tone.
04Market Fit
Geographic and cultural relevance.
05Commercial Fit
Quality of branded-content execution.
006Next-Generation Baijiu
From distributor-led
to consumer-informed.
Research & Validation
The family liquor business has traditionally grown through agents, custom distribution, banquets, group purchasing, terminal retail, and regional dealers.
How can a traditional offline baijiu business understand younger consumers directly without disrupting its existing dealer network?
Online pricing can quickly affect dealer economics. The current work therefore focuses on learning first: direct consumer research, concept validation, and online-exclusive propositions that can coexist with the established channel.
Offline / distributor-led
Agent relationships, group purchasing, banquets, terminal retail.
Research / digital testing
Interviews, surveys, occasion mapping, concept and packaging tests.
Insight / new growth
Can direct consumer learning create growth without weakening the dealer network?
007Journey
Learned digital growth by doing.
Content, community, events, CRM, and early customer acquisition.
Moved from marketing into launches and venture building.
Product positioning, Kickstarter preparation, paid media, WAIC, then co-founding Hilumio.
Started translating repeated problems into experiments.
AI-assisted creator intelligence and a consumer-insight loop for the family liquor business.
008How I build
- 01
Start with the customer.
- 02
Test before scaling.
- 03
Turn repeated service problems into products.
- 04
Use technology where it creates real leverage.
009Selected experience
Zhipu Xinsi
Digital Growth & Customer Acquisition
Naohuilu Technology
Product Launch & Go-to-Market
Hilumio
Co-founder
Next-Generation Baijiu
Project Lead